Josh Spector: For The Interested and Social Media for The Oscars

Josh Spector | For The Interested

In January this year Josh Spector published a post on his blog For The Interested which prompted me to get off my behind and make this podcast happen.

It was called What Will Happen If You Start Today and among all of its wisdom (of which there is a lot) there was one line in particular that has stuck with me:

If you start today, you won’t regret it.
Nobody ever says, “I wish I would have procrastinated longer.”

I was on holiday at the time but made a decision there and then to commit to making this thing a reality. It seemed only right to ask Josh to come on the show.

If I’m honest I thought he would say no because as well as publishing a hugely successful blog and newsletter, Josh works as a freelance digital marketing consultant; most notably overseeing social media for the Oscars.

Thankfully he was more than happy to jump on a Skype call, which began with a discussion of the record-breaking Oscars moment in 2014 when Ellen Degeneres went into the audience, took a selfie with a bunch of A-listers and posted it to Twitter.

Show Notes

First of all, I strongly suggest you sign-up to the For The Interested newsletter.

You can find Josh on Twitter and For The Interested also has an account.

This is the Ellen selfie. If you have not seen this before, please contact me. I need to find out why:

Ellen’s record-breaking Oscars selfie from 2014

…and Josh’s response when it broke Twitter:

Josh’s follow recommendations were:

Here’s the talk on making weird choices I refer to:

A huge thank you to Josh Spector for coming on the show and sharing his knowledge.

If you found this episode valuable please subscribe to the podcast wherever you are listening and make sure you follow Show This Thread on Twitter for updates on future episodes.

f you have any comments or questions – you can leave them on this post, or – e-mail me using

Absolute Unit: The Story Behind @TheMERL with Adam Koszary

On the 9th April last year, Adam Koszary from The Museum of English Rural Life in Reading, Berkshire was looking through the archives for something appropriate to post on Twitter to mark International Unicorn Day.

He had in mind a sheep or cow with a unicorn-like horn but nothing came up. Instead he found a picture of an enormous and proud looking Exmoor Horn aged ram and decided to post this:

look at this absolute unit.

The tweet went viral and the rest, as they say, is history. In this episode of Show This Thread, Adam explains exactly what happened next and how @TheMERL has built on the success of the ‘absolute unit’.

Show Notes

Adam Koszary’s official title is Programme Manager/Digital Lead for Museums Partnership Reading. He will soon be leaving the role and taking up a new position as Social Media Editor at the Royal Academy of Arts.

His personal Twitter is @AdamKoszary

Here are some of the other tweets/threads we mention in the episode:

A chicken. In trousers.
The library card issued to Merlin the bat who made his way into the museum’s archive storage.

Not only is Adam very good at social media, he is also very happy to share his wisdom and you should definitely visit his Medium page – here are a few highlights:

look at this absolute unit.
The story behind the post that started it all.

The Museum of English Rural Life has had a weird year
A great summary of the events that followed.

Swapping souls with Elon Musk
The latest headline grabbing incident to befall The MERL happened after this episode was recorded but Adam’s got it covered.

A huge thank you to Adam Koszary for agreeing to be my first guest on Show This Thread.

If you have enjoyed this episode please subscribe wherever you listen to your podcasts so that you don’t miss one.

If you have any comments or questions – you can leave them on this post, or – e-mail me using

Introducing ‘Show This Thread’

Photo by Jason Rosewell on Unsplash

What is Show This Thread?

Show This Thread is a new podcast going beyond the character limit with some of the best people on Twitter. Each episode features a different guest in conversation with me, Rob Gillett; revealing the stories behind their Twitter success and what they love and loathe about the platform.

Listen to the trailer below:

Sounds amazing! How do I subscribe?

Search for ‘Show This Thread’ wherever you already listen to podcasts or use the links below:

Why do a podcast about Twitter?

Twitter is my favourite social platform and full of really interesting, creative, passionate and funny people. I thought it would be nice to have a chat with some of them in real life and share that experience with the rest of the world.

Why on earth is it called Show This Thread?


Who will feature on the show?

This list is subject to change but so far I have recorded or have confirmed recordings booked with the following wonderful people:

  • Josh Spector (@jspector) A digital consultant who runs social media for the Oscars and a hugely successful email newsletter called For The Interested
  • Adam Koszary (@AdamKoszary) Transformed the Twitter account for The Museum of English Rural Life into a viral sensation with the help of an ‘absolute unit’
  • Nick Walker (@nickw84) The man behind the hilarious and hugely popular @daytimesnaps account
  • Alice Beverton-Palmer (@alice) Senior Manager for Entertainment Partnerships at Twitter UK, DJ at London club night Push The Button and fellow future podcaster
  • Simon James Green (@simonjamesgreen) YA author and screenwriter behind Noah Can’t Even and Noah Could Never
  • Justin Myers (@theguyliner) Justin is a writer, GQ columnist and author of The Last Romeo, a sort of modern gay version of Bridget Jones

When is Show This Thread being released?

The first episode will be released on Thursday 16th May. Subscribe now to make sure you don’t miss it.

Can I come on the show?

Yes! I’m on the lookout for more guests. If you think your name would fit nicely among those listed above you can email